How to Start a Fashion Blog

You and I know how huge the fashion industry is, and there are always rooms for innovation, improvement and creative people. However, starting a fashion blog without any plan is like committing blog suicide. With so many blogs already out there, the last thing you want is to become another abandoned blog. Now, if you’ve been contemplating about a strategy, here are some tips to get you started.

1. Research your market and competitor
Well, the more you know, the better your strategy will be. Could you spot a gap in the market the audience so willing to find? Don’t be afraid to focus on a niche. The fashion industry is so huge that even a big brand can’t dominate it all, so it helps if you become a big fish in a small pond instead of the other way around.

And yes, competitors are not what you think they are. They may want the same spot on search engine rankings as you, but remember that bloggers tend to link to other information sources more often than typical web publishers. In other words, your “competitors” will become partners if you nurture relationships with them.

2. Develop your position
Don’t be afraid to be bold. Mediocre bloggers often remain average because they afraid to just chime in with their opinion and defend it. Polarize your audience. Those who are with you will do their best to defend you. Best of all, they will become loyal readers of your blog.

3. Create a plan
Many bloggers start a blog without thinking about it much. I mean, they don’t have any plan about monetization. They think if they are passionate about it, things will work well in the end. There is nothing further from the truth.

You have to take this into account if you plan to profit from your blog. Create a plan about what to blog, how you are going to get traffic, and different methods on how to monetize it. Even if you only want to establish yourself as a personal brand, make sure you have a plan on how to accomplish this.

4. Outsource the technical matters
Don’t be afraid if you are not technical. Nowadays, you can start a blog easily with WordPress. Spend a little time to learn how to do it yourself. Alternatively, hire others to set a blog up quickly.

How to Start a Fashion Blog – 5 Tips for Success

Are you a fashion icon to all of your friends and want to take your style to the next level by starting a fashion blog? By following these 5 fashion blogging tips you will be well on your way to having a stylish, successful and fun fashion blog.

Tip 1: Be in the Know
Fashion blogs are quickly becoming the next big thing in the fashion industry. To understand how this blogging revolution is shaking up the fashion world you have to read what is already out there. Read the blogs of successful fashion schools, fashion merchandising schools, fashion community sites and research blogs that have caught your interest in the past. Knowing the type of blogs you like and don’t will help you hone in on your own blogging style.

Tip 2: Create a Must Have Name
It’s all in the name! You can have the best, most relatable fashion blog in the world, but without a catchy and easy-to-spell name that hints at what your blog is about, your future readers could be lost. Keep it simple. Keep it fun. Make it fashionable.

Tip 3: Have a Haute Template
Most blog sites have templates that can be used to help you get started. Make sure to choose a template that is fun, not too hard on the eyes and easy to use. The most imperative aspect of your page is that readers can see, interact and search your posts.

Tip 4: Write What You Love
What makes you and your fashion style unique is what is going to keep your readers coming back for more. Blogging takes time, dedication and can be frustrating at times, so if you are not writing about what you absolutely love, then it is all for naught. You know your style; don’t be afraid to put it out there.

Tip 5: Don’t Keep Your Fans Waiting
There is nothing worse than anticipating your favorite bloggers latest post to no avail. Some blogs are updated every day or even every hour, but for those who do not have that much time available to dedicate towards blogging, make sure you are updating your blog at least once a week to keep your readers interested and coming back for more. This way, you’ll be able to build up a good base of loyal readers.

There’s a Lot to Be Learned at a Fashion Blog

Keeping up with what’s current and hot fashion wise is often a difficult task, one better left for the professional fashion designers. Knowing what color and style of apparel to wear this spring can be found easily by reading a fashion blog on the internet. These blogging sites are the “grapevine” of current information and plenty of advice will be offered there. Of course not all that advice is valid or will even matter to anyone’s particular circumstances. But the varied opinions and ideas are always interesting to pour through.

Blogging is today’s daily newspaper

Participating in a fashion blog or any other topic which is the subject of a blog, can provide someone with plenty of up to the minute information. The fashion industry has their own select bloggers who’s job it is to keep the public informed regarding current styles, accessories, and “hot” colors in apparel and that info will be as recent as what was worn at a luncheon today or last evenings night out on the town.

From street apparel to tux and tails

Typically, a fashion blog can keep the reader up to date regarding what to wear in any given situation, and perhaps even more important, what not to wear to those functions. The fickle fashion industry is in a constant state of change so readers will seldom be bored by reading about what’s new and happening on the fashion scene. Often these blogs cover more than just clothing, as they offer info from the fashion leaders and new upcoming designers as well. Personal styles change but the industry is still all about looking good.

Keeping up to the minute on fashion

Reading the fashion blog of your choice can help you keep up to the minute regarding current runway trends and fashion items. The blogs found can be from world wide sources that may be very knowledgeable regarding fashions. Shoes and handbag styles and colors are constantly changing and this is often due to celebrity fashions because many wish to wear exactly what their favorite actress has worn in their most recent movie or when spotted at a night club in LA or New York City. These fashion trends may come from the small indie designers or “name” high fashion designers who pass on their current trends by way of their own fashion blog.

Is it a fashion blog or a shopping blog?

Many of the popular blogging sites offer shopping advice such as where to find a particular style of dress or that “must have” pair of shoes seen worn by someone on a recent television sitcom. That can be useful because often they may be difficult to find locally. The fashion blog can cover many categories such as shopping advice which might be filled with buying advice given by anonymous bloggers who may or may not know what they are talking about. Perhaps the best advice to be offered is take most of it with a “grain of salt” and come to your own decisions regarding what you wish to wear to a particular function. If the blogger in question is a fashion journalist they may know what they are talking about, but many are only there to voice their opinions and see their words in print.

Why Fashion Blogs Are So Important For Online Fashion Retailers

A fashion blog is a great way for online retailers to create lots of regular, relevant fashion content for their website. It serves three important purposes, to provide a service and information for readers that will make them want to visit the site again, to help optimise the website and increase its search engine rankings and traffic for relevant key words and to provide a showcase and information on the sites products which help increase the conversion rate. Fashion is all about being up to the minute and it is important that that everything you do including your methods of communications end the right message about your company. Blogging is currently a very fashionable and trendy form of communication.

A fashion blog will add credibility to fashion website by showing that the company is up with the latest trends and knows about the fashion industry. It can talk to customers in an appropriate language and tone and is a great way of communicating with the younger fashion consumers that have enjoy reading blogs. A big attraction of blogs for readers is the speed at which they can be updated allowing them to give up the minute information on the latest trends and styles.

Search engines love blogs, partly because of the huge amount of content and partly because they are frequently updates. A fashion blog about the latest trends or fashions will naturally include lots of relevant keywords so will be great for bringing lots of interested customers to a website. In fact recent findings by Heathcote Communications suggest that fashion blogs give a much higher ROI than many other forms of Internet marketing including pay per click. It all comes back to that old SEO mantra ‘content is king’.

Finally a blog allows the retailer to showcase their products and help in your customers in their decision making process. You can give them information on how to wear your clothes and what combinations go together well. Also how your clothes relate to current fashions and trends giving the customer assurance that they will look stylish and up to the minute in the clothes that they choose to purchase.

In the competitive industry of fashion and the current global economy, a successful online retailer will be one that takes advantage of every opportunity available to them and stays ahead of the game with the latest and most innovative methods of communication. A fashion blog is an ideal way for online fashion retailers to do so and drive traffic and sales to their website.

This article was written by Ceri Heathcote. Heathcote Communications offer a variety of bespoke solutions to fashion brands and online retailers. Whether you are looking to increase traffic to your website, increase your profile or create a buzz about your products or brand, Heathcote Communciations can help. We work to increase sales and company profile for fashion related companies and companies selling fashion related products. Some of our solutions include Fashion SEO and Internet Marketing, Fashion Website Content, Fashion Blogs, Fashion Articles

How To Choose The Right Fashion Blogs To Follow

Do you feel like you’re always trying to play catch-up with fashion? You frequently watch various television shows, movies and read newspapers and fashion magazines, but at the end of the day, you still feel like you’re not in-the-know or totally out of it when it comes to fashion? This is because in the fashion industry, it seems like there’s something new and happening every week or so. And if you’re not constantly up-to-date, chances are, you’ll always feel left behind and that you’re wearing outfits and shoes that already went out of style last week.

The simplest and most convenient remedy that can satisfy your need to know what’s in and out in fashion is to follow a fashion blog. Today though, hundreds of fashion blogs exist on the World Wide Web. How can you make sure that you will be choosing the right fashion blogs to follow?

Below are some tips you can follow:

Pay attention to word-of-mouth recommendations. Ask your friends, colleagues and other acquaintances that you think have an impeccable taste in fashion. Chances are, they are loyal followers of some fashion blogs as well and get great ideas and tips from these sites. You will certainly love following these blogs as well and you won’t feel left behind in the ever-changing world of fashion.

Check out the various social media sites. The different social media sites today are teeming with recommendations on the best fashion blogs to follow. The best thing about taking some hints and tips from social media is that a variety of people recommend which ones to follow: celebrities, fashion models, stylists, designers and even just regular people. You’ll definitely get the best pick of fashion blogs you should be following as shared on various social media sites.

Take the time go through the recommended blogs. Read some posts on the blog, check out the images or graphics and find out if you are impressed with all of them. Find out if these posts are new or recent as well and how often the blogger publishes new content. Don’t follow blogs that do not have new posts in the recent week. This means that the blogger isn’t too committed about writing and updating his or her blog.

Finally, be wary of fashion blogs that feature too many positive product or brand reviews. You can’t blame bloggers from trying to earn some money by writing and featuring some products or brands on their blog. However, if a blogger keeps sharing only positive reviews or feedback about a brand, you may not be reading honest and unbiased posts. You can still follow such blogs but keep an open and discerning mind when reading their product reviews.

The Benefits Of Subscribing To A Reputable Fashion Blog

The best fashion blogs will sift through the clothing items that have recently been introduced by all of the well-known designer companies. In most cases, writers will give readers some pointed opinions on which items should be bought and which should be generally left alone. As the holidays approach, some men and women may even want to put some of these new items of merchandise on their gift lists.

Because the world of fashion can be quite tough for amateurs to keep up with, most bloggers will organize their posts by category. For example, while they might want to talk about hats and gloves on one day, they can switch over to a discussion of shoes and boots the next day. Independent blogs can, of course, cover any topics they like.

Bags and purses are universally loved by women and will have to be covered in detail. While some women may prefer traditional leather handbags, others may want to procure purses that are a bit wilder. Animal prints are popular, and younger girls may want something that is covered with rhinestones or glitter.

Any excellent blog will also have to sort through the tremendous variety of shoes that come online each year. Most women will want shoes for any occasion, and they may need some new high heels from time to time. By keeping themselves abreast of the new shoe models, they can surely remain fashion queens among their friends and relatives.

Though jewelry is not typically considered a kind of clothing, it can still play a huge role in personal style. Women who will be heading out on the town for the night, for example, will want to wear a range of rings, bracelets, and earrings. Turquoise jewelry, in fact, has become popular in recent years. Bloggers can review specific jewelry pieces and give some recommendations on the outfits they can be worn with.

When it comes to fashion, of course, men should never be ignored. Whether they are looking for a stylish new suit or some polished black shoes for their wedding, they can browse through online photographs and track the latest trends in personal style.

Ultimately, the most popular fashion blogs will provide men and women with everything they need to know. Once they have developed their own sense of style, they can show it off at work or school. Colleagues and coworkers will surely be impressed with the new transformation.